Circle of Excellence in Marketing Workshop: Henkel (WiSe 2021/22)


Course Number
046406

University Calendar

Type
Seminar

Course Language
deutsch


Notice

The workshop will take place in cooperation with Henkel in Duesseldorf. During the one-day workshop, participants will apply their theoretical marketing knowledge in a real business context. As such, students solve case studies dealing with real-life problems issues from Henkel’s day-to-day business and present their solutions to company representatives. Afterwards, the company representatives discuss the solutions with the students and give them feedback.

Bachelor's and Master's marketing students, limited admission. Students of the Circle of Excellence in Marketing are admitted.

Info and on admission regulations and application: www.circle-of-excellence-in-marketing.de

Lecturers

  • Dr. Nicole Moch (responsible)