• Research article (journal)

    2024

    Aliman, D. N., Hennig-Thurau, T., & Henke, A. (2024). Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes. Business Horizons, 67.
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    2023

    Hennig-Thurau, T., Aliman, D. N., Herting, A. M., Cziehso, G. P., Linder, M., & Kübler, R. V. (2023). Social interactions in the metaverse: Framework, initial evidence, and research roadmap. Journal of the Academy of Marketing Science, 51(6), 889–913.
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