As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.
Insights from a Marketing Perspective on Recent Advancements in Advent Calendars
Prof. Hennig-Thurau at Tagesschau on Film Tourism and the Netflix Series "Emily in Paris"
Prof. Dr. Thorsten Hennig-Thurau, head of the Chair of Marketing and Media at MCM, University of Münster, commented on the subject of film tourism in a Tagesschau article. Starting with the popular Netflix series "Emily in Paris" and discussions about a possible move of the protagonist to Rome, Prof. Hennig-Thurau analyzed the effects of such productions on the popularity of filming locations.
New Study in the Journal of Retailing by MCM-Professor Hennig-Thurau and MCM Alumni Kupfer and Marchand: What Drives Store Closures in the Digital Age?
A new article co-authored by Prof. Thorsten Hennig-Thurau from the MCM’s Chair of Marketing and Media and Prof. Ann-Kristin Kupfer (KIT) and Prof. Andre Marchand (Leipzig University), both former faculty members of the Marketing Center, has been published by the prestigious Journal of Retailing. The article explores the reasons behind the widespread closures of physical retail stores, focusing on the apparel and media sectors between 2015 and 2020.
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
SALTY Conference 2024 in Bremen
Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing.
Doctoral Colloquium of the IfM at the University of Zaragoza
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Circle of Excellence in Marketing | Apply until October 20!
The current application round for the student support program "Circle of Excellence in Marketing" ends on October 20, 2024.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event
On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again.
DIGIT sucht Wissenschaftliche*r Mitarbeiter*in
Stellenausschreibung
Am Lehrstuhl für Digitale Transformation der Wirtschaftswissenschaftlichen Fakultät der Universität Münster ist zum nächstmöglichen Zeitpunkt die Stelle als Wissenschaftliche*r Mitarbeiter*in (E 13 TV-L) zu besetzen. Angeboten wird eine für drei Jahre befristete Teilzeitstelle (75 % Arbeitszeit: 29 Stunden 52 Minuten); bei Bedarf im Rahmen Ihres Promotionsvorhabens verlängerbar. Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.
Wer wir sind: