Night at the Metaverse Museum: XRLab@MCM invited a global audience to a special virtual exhibition
Insightful Discussions at MCM’s Brown Bag Seminar with Prof. Peter Verhoef
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community.
MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Inside Amazon: An Exclusive Fireside Chat with Florian Mair
The MCM is thrilled to announce that 2025 will start with an extraordinary event.
The MCM Co-chaired the 2024 Mallen Screen Entertainment Conference at University of Cambridge
With more than 60 attendants, the 26th edition of the Mallen Screen Entertainment Conference was one of the largest in the series’ history. After conferences at University of California at Los Angeles, Yale University, and Yeshiva University New York, the latest edition of the selective event brought together leading entertainment scientists with industry leaders in film and TV at Magdalene College of the University of Cambridge.
Guests@MCM | Prof. P.K. Kannan
Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.
Season's Greetings and a Look Back at December 2024
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
Application for the MCM master seminars in the summer semester 2025
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2025.
Please specify your preferences until December 13, 2024 - 23:59.
Online application for the MCM master seminars in the summer semester 2025
The following seminars will be offered in the next semester:
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.