The MCM is thrilled to announce that 2025 will start with an extraordinary double event featuring two high-caliber industry leaders who will join us for exclusive Fireside Chats!
 

• January 13, 2025, 20:15 CET: Alexander Lüring, Managing Director at Accenture Strategy and a key member of the European Pricing Practice Leadership Team.
• January 20, 2025, 20:15 CET: Florian Mair, Head of Amazon's Europe-wide fashion/apparel business.

Each leader will explore topics such as the state of digital business, digital transformation, and Generative AI, along with other timely insights. They will also answer questions about their companies' strategies – and share career opportunities…

MCM-Professor Sebastian Hohenberg (Chair of Digital Transformation) will moderate the Fireside Chat with Alexander Lüring, while MCM-Professor Thorsten Hennig-Thurau (Chair of Marketing & Media) will moderate the event with Florian Mair from Amazon.

Important Information:

• Space is limited, and participation is on a first-come, first-served basis.
• Registration is binding.
• Priority will be given to students who sign up for both events, as they are closely related and form part of a deeper dive into digital transformation.
• Event locations will be shared with registered participants.

Don't miss this unique opportunity! Register here to secure your spot.