Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2025.
Please specify your preferences until December 13, 2024 - 23:59.

Online application for the MCM master seminars in the summer semester 2025

The following seminars will be offered in the next semester:

DoIT! together with Mirko Caspar (Ex-CEO Mister Spex) | Leadership
Chair of Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

DoIT! together with CHECK24 | AI-Powered customer journey
Chair of Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Literature Research Seminar: Revisiting Influence
Chair of Marketing Management
Prof. Dr. Manfred Krafft
Contact person: Christina Okoutsidou

Project Seminar in cooperation with De’Longhi
Chair of Marketing Management
Prof. Dr. Manfred Krafft
Contact person: Madeleen van Veen

Project Seminar: Generating Customer Insights by Working with Spatial Data
Chair of Digital Transformation
Prof. Dr. Sebastian Hohenberg
Contact person: Patrick Wöhnl

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by January 10, 2025.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Sertan Eravci. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team